Search Engine Optimization or SEO is one of the most important parts of online marketing. It connects people searching for your brand, products, and services through search engines like Google, Bing, and Yahoo to you. The higher the SEO rank, the higher the visibility of your product/page. 93% of online experiences begin with a search engine, out of which, Google receives 90.46% of the traffic. You understand why SEO plays such an important role in driving traffic towards your website.
SEO is one of the most effective ways to ensure that your website gets a visibility boost. It not only attracts customers who are actively looking for your products but it also most often results in higher conversation rates. While Google ads and PPC (Pay Per Click) help increase the impressions of your brands, buyers usually tend to skip paid advertisements due to lack of trust. Therefore, SEO receives more traffic and fetches an increased ROI Rank. Keywords and backlinks are two of the most important aspects of SEO management. In order to rank higher, your website needs to have both quality and relevant (to the search query) content, as well as quality backlinks.
SEO can be divided into two categories: On-Page and Off-Page. On-Page SEO refers to factors that you can change within the website, including keywords, meta description, internal linking, title tags, and URLs. Off-Page has more to do with the backend factors that occur off your website, but still affect the ranking of your website. This includes backlinks generation, the domain authority of your page, and even social media influence.
So clearly, SEO management is a full-time job. Which is why, you may benefit from hiring someone like us, Onebox Hub, who not only knows what they’re doing but are also ready to invest time and services on your website to improve the rankings. We are dedicated and experienced and are ready to get started. Are you? Get Started.