Did you know that almost 250 billion emails are being sent out every single day? Anyone who thinks that emails are a thing of the past needs to think again. 86% of corporate companies and offices prefer email communication over any other channel of communication because it seems more formal and acceptable. Before we get into stats and detailing, let’s establish what email marketing means: Any email with the purpose of selling something to current or potential customers is called email marketing.
Benefits of email marketing include:
Flexibility: One of the biggest benefits of sending emails is control. You get to choose who to send the message, when to send it, and what to send.
Increased ROI (Return of Investment): Emails can be sent out in bulks. This means the decreased cost of marketing to a larger potential reach.
Effective: Emails can be as long or as short as you want them to be. Deliver the target message in a brief and concise manner or take your time to explain product details.
No barriers: Mix and match the boundaries and target a global audience with this feature. You are not limited by geographical boundaries and are not dependant on the country-wise number of users when it comes to emails.
Sophisticated segmentation: Emails don’t follow a set pattern. Everything, literally, is in your hands. Create a professional design and decide what the first impression of your company will be.
What you need:
For email marketing, you need a set of email database, that you then need to segment into listings. Then you create a campaign, before selecting a list to send it to. It is popular, but not that easy. It requires work, which is why most people decide to skip it. Well, at Onebox Hub, we don’t shy away from work! 50% of emails are automatically marked as spam. That is sure a lot of emails. This is why it is important that the email service providers that you design your campaigns from don’t go into spam.
We at Onebox Hub have knowledge of such service providers, so we know when and how to work around it. We also check the click-through rates, open rates, and bounce rates of each listing, so it gives you a better idea of what your audience is like. Email marketing is both personal, and professional. So why don’t you drop us an email, and we’ll get you started on it? We promise we won’t spam.