The world is going digital. Everything is, literally, on your fingertips. Digital marketing gives an edge to your business. It creates a presence for your firm online and caters to a larger yet specific target audience. Primarily, it lets you market your products, but it is so much more than that. It gives a name to your brand, and if done correctly, breathes life into it. Let’s break it down.
Channels of Digital Marketing:
Often, when we say digital marketing, Social Media Marketing is the first thing that pops up in one’s mind. Social media is global and creates a lasting and larger impact than any other. This includes networks like Facebook, Twitter, Pinterest, and LinkedIn. While Social media marketing is the most effective form of advertising, it is but one aspect. Here are some other channels of marketing other than social media:
SEO: Search Engine Optimization or SEO is one of the most important parts of online marketing. It connects people searching for your brand, products, and services through search engines like Google, Bing, and Yahoo to you. The higher the SEO rank, the higher the visibility of your product/page.
PPC: Pay Per Click, or PPC is the act of setting up advertisements that are on a pay per click basis. You only pay for the traffic that you receive, which is a great way to effective budget setting.
Google Search Network: While Google is not the only search engine to exist, it is where the world’s most searches happen— 90.46% to be precise. This means that aligning your product or services to Google will give it the most exposure.
Blogging: Blogs are the easiest way to inform someone about a product or a topic. Blogging is also a great way to attract traffic to your website. So use your words and increase the visibility of your website.
Email Marketing: Regardless of what most people think, emails are not a thing of the past. Many corporates prefer emails for official conversations even today. Give the customers a sense of control, and create a professional and authentic image of your brand in the process.
Digital marketing levels the playing field for small firms and big brands alike. If you search for coffee, you will find local coffee shops listed online alongside, say, Starbucks. But of course, the budget comes in as a factor here. Starbucks will clearly be on top because it can spend more on the campaigns than a local shop can. There are many such factors that affect your marketing strategies, like time management, budget, target audience, technology, and team & talent.
This is why it is important for you to hire a team that is equipped with proper knowledge about digital marketing and knows the strategies to utilize all your resources optimally. At Onebox Hub, we have experts who have experience dealing with different channels of marketing. We understand the planning that goes behind it and does not shy away from the effort. Digital marketing gives you control over the reins. What, why, how, and to whom, you get the power to decide, and we’ll oblige.